Vendor FAQs

Alaska-Juneau Public Market Frequently Asked Questions

[At bottom, please find “selection criteria”]

This is a three-day event: Vendors are expected to maintain their booths through all three days from noon Friday until the 5 p.m. closing on Sunday.

For Each Venue, Set-up/Breakdown: Wednesday (day before Thanksgiving) from 4 pm to 8 pm, and from 8 am to noon Friday for set-up (the hall is not open, nor can it be, on Thanksgiving Day). Vendors must be ready to do business at noon on Friday. Breakdown is Sunday from 5 pm to 8 pm. For a video of set up in the Sheffield Ballroom, see:

Each Venue is Open for Business from noon to 7 pm on Friday; from 10 am to 5 pm on Saturday and Sunday. Vendors can get into the building beginning at 9 am on Saturday and Sunday.

Cultural Appropriation: We ask that vendors respect Alaska’s indigenous cultures and not sell manufactured items, such as totemic representations, that might cause offense.

Products: Vendors must disclose to us the products they intend to sell or services to be offered. Failure to do so is considered a violation of trust. The people who attend will render judgment – either the products sell or they don’t – but we draw the line at legal/illegal, and with products appropriate for a pay-for-admission venue as opposed to our two annex venues, which are free to the public.

Franchise Lines: We distinguish between unique, often hand-made products not commonly available in Juneau, which we feature at the Public Market in Centennial Hall where admission is charged, and direct sales product lines like Mary Kay, doTerra, and Scentsy, which are welcome at the Public Market Annex I in the JACC, or Annex II in the Elizabeth Peratrovich Hall, where admission is free. We allow one vendor at either venue for each franchise line — in other words, one Mary Kay, one doTerra, one Scentsy, etc. At both these venues there is a pleasant mix of vendors, many selling unique, hand-crafted products.

C-Hall Vendor Passes: Weekend admission to Centennial Hall is $7.50 per person (children under 12 are admitted free). Vendor passes are required to gain free admission to the hall. Each Centennial Hall vendor will, upon request, receive three passes: one for the named contact and two for helpers; non-profits get five passes.

Annex Vendor Passes: No admission is required for the Public Market annexes, though annex vendors will receive one free pass (for C-Hall access) per rented space – an Annex pass will be issued automatically to one named contact unless more than one space is rented: two spaces = two passes.

Vendor Passes Rules:No blank passes are distributed, and only the person named on the pass may gain free admission. Vendors may purchase additional passes for $5 each. Be strict with volunteers: efforts to skirt this policy will have ill consequences for the renter of the booth.

Can I have the same space as I had last year? In most cases, yes, but you are strongly advised to provide second and third choices. Numerous situations may arise that would have us assign you to other than your preferred location. If you are not satisfied with your assignment, we’ll work to resolve that but we need for you to alert us and to check in every few weeks (by email). We rarely disappoint. Often, a vendor previously assigned to Centennial Hall will be assigned to the Public Market Annex because they have added franchise lines or products otherwise commonly available in Juneau, and thereby failed to respond to the Centennial Hall selection criteria.

Why are some applications rejected? An application will be rejected if a new applicant fails to describe the product he or she will offer at the Public Market.

What are the criteria for being accepted at Centennial Hall versus the Annex? See “Franchise Lines” above, and “Selection Criteria” below.

Why do you make such a distinction? We charge an entry fee at Centennial Hall, but not at the Annex. The public expects us to offer unique products if they are paying an entry fee as opposed to Juneau retail stores and local arts & crafts shows.

Why would I want to participate in one of the Public Market annexes?  According to an analysis we did a few years ago at the JACC, the attendance is very strong (at least 80% of those who enter Centennial Hall) with a consequent higher ratio of customers per vendor than the larger Centennial Hall. Several long-time vendors who could be in Centennial Hall for the asking prefer the more open and better illuminated annexes. Also, the booth costs at the annexes are lower — a good thing for vendors uncertain of the demand for their untested product lines.

How will you assure attendance at the annexes? Both annexes offer door prizes, which we can’t offer at Centennial Hall since door prizes are permissible only at free to enter venues. Everyone who enters Centennial Hall will receive two tickets: one for Annex I at the JACC and the other for Annex II at the Elizabeth Peratrovich Hall. Door prizes contributed by vendors are offered on an hourly basis. The big prizes, unique to each venue, are drawn on Sunday. Also, we will offer shuttle bus service that will loop around and stop at Centennial Hall, the Elizabeth Peratrovich Hall, and the JACC.

Can I get a space at Centennial Hall if I participate in other holiday shows or have a retail store in Juneau? Every year we have several vendors in Centennial Hall who may not appear to meet the selection criteria, but in fact have offered to do such things as invite out-of-town featured artists/authors to be present, or offer “Only at the Public Market” deep discounts, or other types of incentives. Retail stores often aggressively advertise their presence at the Public Market. Sometimes such vendors are there because they agreed to stand-by and then filled an unexpected vacancy.

What if I don’t like my space assignment? Notify us by email of your desire to be placed on our reassignment list. Be advised that only those who pay for their assignment get on that list. Pay promptly and your chances of reassignment are greatly elevated. At any time you can withdraw and receive a full refund (until October 31, after which refunds are conditional – see below.)

What if I’m placed on the waitlist? Keep us informed of your interest every week or ten days. We have considerable movement in space assignments as some vendors withdraw and others are reassigned. Patience is a virtue: we succeed in placing most of those on our wait list.

What about charges other than space rent? Pass-through expenses such as electricity, table skirting, are charged as incidental costs, and often end up as unpaid expenses by the time of the market, or sometimes a vendor changes an order and we will owe the difference. On Saturday, second day of the market, we pay what we owe to vendors and expect final payment from vendors who owe us. In most cases, you can bring your own tables and coverings. Chairs are provided at no cost.

Should I send a payment with my application? No. We expect payment after we send you an invoice for your assignment, at which time we will set a payment deadline, that, if not met, may result in the space being reassigned to another applicant.

Can I get a refund if I cannot participate? Since our first event in 1983 we have never refused to refund an applicant who had to withdraw. October 31 is the deadline for notifying us of your withdrawal. If we cannot fill that space you vacated after that day, we reserve the right to not refund. Someday, a vendor will simply not show up without informing us, and that vendor will have the dubious honor of being the first to not receive a refund. Withdrawal by or before the deadline of October 31st does not count against your future application.

OTHER QUESTIONS? Ask questions by email (see “Contact”). You’ll get prompt reply by email.

Selection Criteria

At Centennial Hall, we charge admission; at the Public Market annexes in the Juneau Arts & Culture Center and the Elizabeth Peratrovich Hall no admission is charged. We are selective of vendors applying for space at the Public Market in Centennial Hall, while applicants for the Annex are assigned primarily on a first come/first served basis.

For Centennial Hall applications we give preference according to the following criteria:

1) High quality products/services that are available “Only at the Public Market!”

2) Good food (we can always use more good food!).

3) If your product is commonly available in Juneau, describe how you intend to promote/advertise your presence at the Market, and describe how your Public Market offerings would be markedly different from your retail outlet or your presentations at local arts & crafts shows.

4) A record (or expressed intent) of helping to promote your presence at the Market, especially by social media and willingness to display Public Market posters. You only get points if you copy us, forward emails, or tag us on Facebook posts.

More is expected of vendors who have retail businesses in Juneau, or who participate in admission-free arts and craft events.
It is possible the product or service you intend to offer simply does not meet with our goal of presenting a unique Holiday shopping experience for our customers who pay to enter Centennial Hall. Most vendors assigned to either Annex will have the opportunity to be listed for reassignment to Centennial Hall. We have a high rate of success with reassignments.